Workshop: DATE CHANGE Build Your Marketing Strategy & Execute with Confidence - 1st of 2 part series
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Date and Time
Wednesday Feb 12, 2025
8:30 AM - 10:30 AM MST
Session 1: Building your brand and marketing strategy
February 12th, 8:30 - 10:30 a.m.
Session 2: Moving from strategy to "what's my plan?"
DATE TBD, 8:30 - 10:30 a.m.
Note: you must attend session 1 to attend session 2
Note: you must attend session 1 to attend session 2
Location
Estes Valley Community Center
660 Community Dr.
Estes Park, CO 80517
Room: Chiquita Room
Fees/Admission
Complimentary but pre-registration is required.
Contact Information
Colleen DePasquale
Send Email
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Event Sponsors
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Description
The Estes Chamber of Commerce, the Economic Development & Workforce Council (EDWC) and the Larimer County Small Business Development Center (SBDC) are hosting a two part workshop with Lori Wiles, Fractional CMO.
Build Your Marketing Strategy and Execute with Confidence - two-part series
Start the year off by building out a marketing strategy and blueprint to help your business grow. Marketing as a small business can feel overwhelming, but this two-part series provides a solid foundation for long-term marketing success and a plan for effective, results-driven marketing. In both sessions, you’ll also learn time-saving tips and AI tricks that will simplify your marketing efforts.
Session 1: Building your brand and marketing strategy
Date Changed to February 12th , 8:30 - 10:30 a.m.
By focusing on your brand and marketing strategy first, you’ll ensure that your marketing resonates with your target audience, creates consistency and drives breakthrough results. Plus, it allows you to measure and refine your efforts over time to continuously improve your outcomes. In this first session, you’ll learn how to create a marketing strategy tailored to your business. Key topics include setting clear objectives, identifying your target audience, prioritizing messages, and more. You will leave with a marketing strategy template in hand to create your own marketing strategy and plan.
Session 2: Moving from strategy to "what's my plan?"
DATE - TBD - will update date once confirmed, 8:30 - 10:30 a.m.
With your foundation in place, it's time to move into building your execution plan. We'll start by seeing what questions you had while developing your marketing strategy from session one. Key topics in this session include the customer journey, content strategy, growth priorities and identifying marketing tactics for your execution calendar. Note: you must attend session 1 to attend session 2.
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